Duration
January – March 2021
Programs
Illustrator
Problem
Create a brand for Ventura based chef Cameron McCraken which could be featured on business cards and help promote his work.
Solution
After being connected with Chef McCraken through a mutual friend who was acting as his manager, I was asked to create an identity which conveyed his punk rock sensibilities and allowed people to find him on social media and contact him as needed. I found his last name to be a fantastic jumping off point and started sketching around the idea of aquatic monsters from the deep. I created a murky-nautical color palette and began designing a business card around these elements.
